Planet Pilgrim - Gift Shop offering evocative handmade gifts from around the world :: The Concept, Background Rationale and Target Audience

Planet Pilgrim - The Concept

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Planet Pilgrim - The Concept

Planet Pilgrim World Gift Shop has a traveller-resonant unique selling point:

We offer hand-made gifts that a world traveller could not afford while on the road or could not fit in their backpack at the time. Our envisaged target audience of travellers / travelers and erstwhile travellers encompasses a broad age range from the 20-somethings to the end of the mortal coil.

What’s our business concept?

World Gift Shop with Shopping by Travel Story, offering “evocative objects” that travellers could not afford or fit in their backpack at the time.

As the founder, I conceptualised the business as an online world traveller gift store specialising in “evocative objects”, such as hand-made gifts and cultural artefacts that a traveller could not afford while on the road or could not fit in their backpack at the time.

These evocative objects have been carefully chosen for being representative of the spirit of Planet Earth.

So we use the slogan, “Evoking the spirit of Planet Earth”.

Planet Pilgrim Gift Shop is an online gift store with a select range of handmade gifts and Fair Trade gifts from around the world. The website also offers world travellers' tales ( adventure travel stories ) that provide entertaining and informative reading while also functioning as an inspiring platform for exotic online shopping. The term for this concept is "Shop By Travel Story".

An essential element in this business concept is a design that allows visitors to shop by travel story, while reading our adventurous travelers' tales / travel stories. The website ( ) also facilitates shopping by destination, by culture and by product categories.

The concept of Planet Pilgrim began in 1984. The idea incubated at that time while I was purchasing religious artefacts and jewellery in Nepal & India and travelling overland from there through Pakistan, Iran and Turkey with a couple of huge duffle bags of those goods to sell to Scandinavian tourists on the Greek islands. There were no “Geek” Islands for travellers back in 1984.

Planet Pilgrim began online as a travel story website in 1999 and then morphed into a web design business as in 2000. Australia Gift Shop was part of that original site in 2000. It was split off as its own online shop in 2003 and continues to operate as a successful online store at .

Planet Pilgrim’s online shop also sells travel necessities for world travellers, backpackers and trekkers. This synergistic approach continues beyond product range into the development of an online presence that is functionally and fully mobile-friendly, just as “planet pilgrims” are mobile in their nomadic travels.

Adrian King - owner / founder


Phone Orders - Planet Pilgrim accepts orders and payments both ONLINE and BY PHONE.  Phone Orders
07 54727224
Fully Secure Shopping at Planet Pilgrim - SSL Certificate - See lock in browser in shopping cart

Shop by Travel Story
Shop by Destination
Shop by Culture
Shop by Product Category

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